Founders
We're more than a coffee company; we're a canvas of passion and innovation. Guided by responsibility and a relentless passion for life, we're a startup dedicated to learning, adapting, and crafting the best coffee possible.
Anthony Huy Nguyen
- Swedish Coffee Roasting Champion
- Swedish Cup Taster Champion
- Best Barista in Sweden – Swedish Gastronomy Prize
- National judge in Finland, Sweden, and Vietnam
- Q grader & Q lecture
Kristian Hedborg
- Founder & owner of the award-winning coffee shop Alkemisten
- Inner-leadership coach – guiding individuals and teams toward clarity, presence, and authentic growth
our story
Anthony Huy Nguyen
Anthony Huy Nguyen is a passionate coffee professional, educator, and cup taster with roots in Saigon, Vietnam. Since 2012, he has worked as a barista, roaster, consultant, and international coffee judge.
Raised in a Buddhist family where meditation is part of daily life, Anthony sees coffee as a natural extension of mindfulness. For him, coffee is more than a drink — it is a ritual of presence and connection, where every cup invites us to slow down and share a moment together.
Kristian Hedborg
Kristian Hedborg is an entrepreneur, visionary café owner, and inner-leadership coach. Running his own coffee shops since 2012.
Beyond coffee, Kristian is dedicated to yoga, meditation, and the inner journey. His curiosity for personal development, relationships, and spirituality deeply influences both his coaching and his approach to building meaningful communities. For him, coffee is about presence and connection.